The News channels are the example of what the Frankfurt School discusses when they talk about cultures all being the same. As I started to look for the examples of media text that are with the same aim and same look, I have found the examples of the News Channels that are around us now a days.
I am just trying what similarities I have understood between the News Channels.
What I have noticed some international and local news channels are targeting their audiences with a similar approach of showing “Breaking News” heading almost all times on their main heading of the news with a big size of fonts and eye catching colors.
Some of the news channels really have the “Breaking News” but some are just showing the old news and the one that are not of much importance as a “Breaking News”. As they are in a race and because of the competitions they believe that the audience wants to see “Breaking News”.
International channels like BBC have a good reputation because of its original and real “Breaking News” but most of local news channels around the world are using the strategy of having “Breaking News” to win the audience attentions.
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